Our Company Was Founded to Bring You the Best in Pool Care
From our state-of-the-art pool and spa products to the relaxing moments and memories they help create.
WHAT CLARITY FEELS LIKE
Clarus is smarter pool care without the BS. We use advanced tech and premium materials to deliver crystal-clear water that stays clean, so you spend less time maintaining your pool and more time enjoying it.
Everything we do is for everything you do.
We want you to have the pool and spa experience you desire and need, and we strive to create products that do just that.
Where Clean Water Starts
We believe clean, healthy water is the key to an unforgettable pool experience Our filtration solutions go beyond the basics. They deliver purity, performance, and total peace of mind without compromise.
Pool Care Made Easy
Pool and spa care shouldn’t feel like a chore. That’s why our products are built for reliability, efficiency, and effortless upkeep—so you can spend less time working on your pool and more time enjoying it.
Built for a Better Pool Experience
Every product we design is crafted to enhance your water quality, protect your equipment, and level up your entire pool and spa experience. We help you get the clean, clear water you expect without the stress.
We believe that your pool is your escape.
More than just a backyard feature, it's the perfect place to unwind, play, and recharge. With a clean pool, there's nothing we can't do - create lasting memories or simply enjoy quiet moments of relaxation.
Our Core Values
These are the principles that shape everything we do—from how we build our products to how we show up for our customers. They’re what drive us to make pool care better, simpler, and smarter every day.
Integrity in Everything
We do the right thing, even when no one’s watching. Honesty, transparency, and doing right by our customers drive every decision we make.
Innovate with Purpose
We don’t create products for the sake of it. Everything we make is designed to make your life easier and better.
Customer First, Always
You’re at the center of everything we do. From product design to customer support, we’re here to make sure your experience is effortless and enjoyable.
Better by Design
We obsess over the details—because they matter. Every product we create is thoughtfully designed to perform better, look better, and make your life easier.
Let Clarus be your trusted partner in creating unforgettable memories and moments of happiness around your pool & spa.
Our Testing Standards
We hold our products to the highest industry standards to ensure safety, durability, and performance. Our commitment to excellence means rigorous testing and certification processes, so you can trust that your pool and spa stay clean and safe for every swim.
Many of our pool and spa filtration products meet NSF/ANSI 50 standards, the industry benchmark for pool and spa equipment. This certification ensures that our filters and components are tested for material safety, durability, and performance, giving you confidence in their ability to keep your water crystal clear. When you choose our products, you're choosing proven quality that meets the highest health and safety standards.
Get in Touch with Our Team
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